João Francisco Pereira
Founder and Director of the company Prata Pereira

The company Prata Pereira is located in the city of Varginha, in the South of Minas Gerais, and was founded by the director João Francisco Pereira who has been active in the coffee sector throughout his professional trajectory. The leader of the group started his activities with the company Edmundo Café in business intermediation in the domestic market in 1995, and enlarged his experiences in the international market in 2006, founding Prata Pereira Exportadora de Café (Prata Pereira Coffee Exporter). In order to upgrade its infrastructure, Alameda do Café Armazéns Gerais was opened in 2015, becoming part of the current company.

For us, it was and it will always be a matter of quality, ethics and trust to inspire our team daily with 3 important pillars:

  • Mission: Connect the coffee chain with satisfaction to the ones who plant and sell it. Meet the needs of our clients with high quality and efficiency and surpass their expectations providing them an excellent service.
  • Vision: Be a global reference in the coffee culture in Brazil and an example of an innovative company that offers the best service to its clients.
  • Values: Excellence with simplicity, respect and reliability for the ones who are part of our company. Share our values to all interested parts through our commitment with the improvement, transparency and development of people.


Our History is commited to our values.


It is ranked among the 20 best coffee exporters in the country according to the Brazilian Coffee Exportation District (Cecafé), Prata Pereira exports an average amount of 450 thousand bags a year. Our headquarter is located in Varginha, one of the most important cities in the coffee trade in the South of Minas Gerais, where we have specialized tasters in analyzes of quality control of the coffee drinks commercialized in our company.

Alameda do Café , which was opened in 2015, has a comprehensive project management system. It has storage capacity of 150 thousand bags, and the high tech machinery along with a highly qualified team are able to process 100.000 bags monthly, ensuring the traceability and a rigorous quality control of the beans during the reprocess, bagging and stowage in sacks, bigbag or bulk, for this purpose we count on 100% automated system.



Follow the assets quotations with potential to impact coffee price.


Prata Pereira exports arabica coffee to the main countries of the six continents.


Seeking commitment to sustainable practices and social responsibility, Prata Pereira sells Rainforest Alliance (RFA), UTZ and 4C coffee.


Alameda do Café, 805 Sl 02

Jardim Andere - Varginha/MG

ZIP CODE: 37.026-400