João Francisco Pereira
Founder and Director of the company Prata Pereira
The company Prata Pereira is located in the city of Varginha, in the South of Minas Gerais, and was founded by the director João Francisco Pereira who has been active in the coffee sector throughout his professional trajectory. The leader of the group started his activities with the company Edmundo Café in business intermediation in the domestic market in 1995, and enlarged his experiences in the international market in 2006, founding Prata Pereira Exportadora de Café (Prata Pereira Coffee Exporter). In order to upgrade its infrastructure, Alameda do Café Armazéns Gerais was opened in 2015, becoming part of the current company.
For us, it was and it will always be a matter of quality, ethics and trust to inspire our team daily with 3 important pillars:
It is ranked among the 20 best coffee exporters in the country according to the Brazilian Coffee Exportation District (Cecafé), Prata Pereira exports an average amount of 450 thousand bags a year. Our headquarter is located in Varginha, one of the most important cities in the coffee trade in the South of Minas Gerais, where we have specialized tasters in analyzes of quality control of the coffee drinks commercialized in our company.
Alameda do Café , which was opened in 2015, has a comprehensive project management system. It has storage capacity of 150 thousand bags, and the high tech machinery along with a highly qualified team are able to process 100.000 bags monthly, ensuring the traceability and a rigorous quality control of the beans during the reprocess, bagging and stowage in sacks, bigbag or bulk, for this purpose we count on 100% automated system.
Follow the assets quotations with potential to impact coffee price.
Prata Pereira exports arabica coffee to the main countries of the six continents.
Seeking commitment to sustainable practices and social responsibility, we are UTZ Certified, Rainforest Alliance (RFA) and 4C Association.